https://soojungcho.com pepper_soojungcho Tue, 03 Nov 2026 06:15:33 +0000 https://soojungcho.com en https://soojungcho.com/Brand-Image-Photography Tue, 03 Nov 2026 05:38:43 +0000 pepper_soojungcho https://soojungcho.com/Brand-Image-Photography Brand Image Photogrphy&nbsp;프로젝트 목적 브랜드 상품 이미지 리뉴얼&nbsp; 2024.02 - 2025.03 Project Leading 100%Planning 100% Visual Directing 100% &nbsp; Jansports 브랜드 잔스포츠 백팩 룩북 촬영을 진행했습니다. 부드럽고 자연스러운 무드로 제품을 전달하고자 모델/촬영장소/촬영룩 등 기획을 진행했습니다. <img width="1920" height="9069" width_o="1920" height_o="9069" data-src="https://freight.cargo.site/t/original/i/5a9e480a2a9788f0b966d50489c8f6a1d398a7242942c282f48dab109ecf0b73/jansports.jpg" data-mid="253939589" border="0" src="https://freight.cargo.site/w/1000/i/5a9e480a2a9788f0b966d50489c8f6a1d398a7242942c282f48dab109ecf0b73/jansports.jpg" /> 47 Brand 제품에 포커싱 할 수 있게 정돈된 톤앤매너 모델 포징 획하여 촬영 진행했습니다.&nbsp; <img width="1920" height="6500" width_o="1920" height_o="6500" data-src="https://freight.cargo.site/t/original/i/7003ec503a262691353cc5c294bd6bd2b61253bc4c79f665893cf9823e813879/47brand_1.jpg" data-mid="253939679" border="0" src="https://freight.cargo.site/w/1000/i/7003ec503a262691353cc5c294bd6bd2b61253bc4c79f665893cf9823e813879/47brand_1.jpg" /> Carhartt 제품에 포커싱 할 수 있게 정돈된 톤앤매너 모델 포징 등을 기획하여 촬영 진행했습니다. <img width="1920" height="5952" width_o="1920" height_o="5952" data-src="https://freight.cargo.site/t/original/i/b16170642e934cd677e955b710043462e8eeae4ecc81bad1bf9e88b257bd8323/carhartt.jpg" data-mid="253939682" border="0" src="https://freight.cargo.site/w/1000/i/b16170642e934cd677e955b710043462e8eeae4ecc81bad1bf9e88b257bd8323/carhartt.jpg" /> https://soojungcho.com/Archive-Store Tue, 03 Nov 2026 06:15:33 +0000 pepper_soojungcho https://soojungcho.com/Archive-Store Archive Store 2024.06 - 2024.08 Brand Identity Design 100% Application Design 100% <img width="1920" height="4953" width_o="1920" height_o="4953" data-src="https://freight.cargo.site/t/original/i/abf5aad7a0a6bd6e19f8c8badc68dfb0c401016835ce271261a9549c8032f378/.jpg" data-mid="253939819" border="0" src="https://freight.cargo.site/w/1000/i/abf5aad7a0a6bd6e19f8c8badc68dfb0c401016835ce271261a9549c8032f378/.jpg" /> https://soojungcho.com/Goosepresso Wed, 17 Jan 2024 07:04:19 +0000 pepper_soojungcho https://soojungcho.com/Goosepresso Goosepresso 2024.01 - 2024.01 Brand Visual Directing 100% Application Design 100% <img width="2000" height="10416" width_o="2000" height_o="10416" data-src="https://freight.cargo.site/t/original/i/7a794bcce794357c184ddf41df874af4301bde108f1e772c4c98f5ac22d45b0c/1.jpg" data-mid="201980523" border="0" src="https://freight.cargo.site/w/1000/i/7a794bcce794357c184ddf41df874af4301bde108f1e772c4c98f5ac22d45b0c/1.jpg" /><img width="2000" height="9521" width_o="2000" height_o="9521" data-src="https://freight.cargo.site/t/original/i/9bd66a4496e4b726e03c91bdceb52d2935d1c884b30ca5b4281a09ecc1334787/2.jpg" data-mid="201980526" border="0" src="https://freight.cargo.site/w/1000/i/9bd66a4496e4b726e03c91bdceb52d2935d1c884b30ca5b4281a09ecc1334787/2.jpg" /> https://soojungcho.com/Bake-yeonz Sun, 21 Jan 2024 13:23:53 +0000 pepper_soojungcho https://soojungcho.com/Bake-yeonz Bake Yeonz 2024.01 - 2024.01 Brand Visual Directing 100% Application Design 100% <img width="1920" height="8168" width_o="1920" height_o="8168" data-src="https://freight.cargo.site/t/original/i/1de912483512571dd766861be55997fceed74c0f46c6e3d959db41228213ba15/b_1.jpg" data-mid="202365010" border="0" src="https://freight.cargo.site/w/1000/i/1de912483512571dd766861be55997fceed74c0f46c6e3d959db41228213ba15/b_1.jpg" /><img width="1920" height="7427" width_o="1920" height_o="7427" data-src="https://freight.cargo.site/t/original/i/021cd1022b774f3d72a0cc3ce67b887151868dbd8059654242e615f006fdd1fc/b_2.jpg" data-mid="202365012" border="0" src="https://freight.cargo.site/w/1000/i/021cd1022b774f3d72a0cc3ce67b887151868dbd8059654242e615f006fdd1fc/b_2.jpg" /> https://soojungcho.com/Hausmaker Wed, 17 Jan 2024 06:59:47 +0000 pepper_soojungcho https://soojungcho.com/Hausmaker Hausmaker 2023.12 - 2023.12 Brand Visual Directing 100% Application Design 100% <img width="2000" height="1262" width_o="2000" height_o="1262" data-src="https://freight.cargo.site/t/original/i/6ccd5040ef7782c715d9b9d7c9911ca81ada20eb93fcf07ec47e7ddb04ca44d5/thum_hausmaker.jpg" data-mid="201980401" border="0" src="https://freight.cargo.site/w/1000/i/6ccd5040ef7782c715d9b9d7c9911ca81ada20eb93fcf07ec47e7ddb04ca44d5/thum_hausmaker.jpg" /><img width="2000" height="4299" width_o="2000" height_o="4299" data-src="https://freight.cargo.site/t/original/i/506b5cbc2f6a55be974f0fcc0fb94074d5434e2cff8694ae181d2cd2de58d895/1.jpg" data-mid="201980404" border="0" src="https://freight.cargo.site/w/1000/i/506b5cbc2f6a55be974f0fcc0fb94074d5434e2cff8694ae181d2cd2de58d895/1.jpg" /><img width="2000" height="5613" width_o="2000" height_o="5613" data-src="https://freight.cargo.site/t/original/i/534a7a966de1b83d3de6358a255a26f0ddfdce4b6f6ab646255e8a9b01314034/2.jpg" data-mid="201980425" border="0" src="https://freight.cargo.site/w/1000/i/534a7a966de1b83d3de6358a255a26f0ddfdce4b6f6ab646255e8a9b01314034/2.jpg" /> https://soojungcho.com/Casa-de-jerry Wed, 17 Jan 2024 06:49:38 +0000 pepper_soojungcho https://soojungcho.com/Casa-de-jerry Casa de jerry 2023.09&nbsp;- 2023.10 Brand Visual Directing 100% Application Design 100% <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6885f09e511403e18551c29db2bb1d00d2e3cfd95c2648fa88c8992c56a27971/00.jpg" data-mid="202419208" border="0" src="https://freight.cargo.site/w/1000/i/6885f09e511403e18551c29db2bb1d00d2e3cfd95c2648fa88c8992c56a27971/00.jpg" /><img width="6000" height="5000" width_o="6000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/d18bf00e114723e4fdfb7e84de52378772d691c33240ecc824719f5a9376d540/000.jpg" data-mid="202419209" border="0" src="https://freight.cargo.site/w/1000/i/d18bf00e114723e4fdfb7e84de52378772d691c33240ecc824719f5a9376d540/000.jpg" /><img width="2000" height="6958" width_o="2000" height_o="6958" data-src="https://freight.cargo.site/t/original/i/ffaff0e6f38b797bdf9ccf51689ddfb1af1e80e4036f724f7ee9b1d093700ec4/casa.jpg" data-mid="201979856" border="0" src="https://freight.cargo.site/w/1000/i/ffaff0e6f38b797bdf9ccf51689ddfb1af1e80e4036f724f7ee9b1d093700ec4/casa.jpg" /><img width="2530" height="3500" width_o="2530" height_o="3500" data-src="https://freight.cargo.site/t/original/i/863a22afc449ae0c3bccc460d24534cb78cfe6ebee6dbd8b1b2cf1f1b65dd017/2.jpg" data-mid="202413611" border="0" src="https://freight.cargo.site/w/1000/i/863a22afc449ae0c3bccc460d24534cb78cfe6ebee6dbd8b1b2cf1f1b65dd017/2.jpg" /> https://soojungcho.com/Naimy Wed, 17 Jan 2024 06:33:59 +0000 pepper_soojungcho https://soojungcho.com/Naimy NAIMY 2023.08 - 2023.09 Brand Visual Directing 100% Application Design 100% <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e57d783093e81d52d2bb0ebb22e9252e82219f26967625ef0c9403e14e260dd/naimy_thum_new.gif" data-mid="201979381" border="0" src="https://freight.cargo.site/w/1000/i/6e57d783093e81d52d2bb0ebb22e9252e82219f26967625ef0c9403e14e260dd/naimy_thum_new.gif" /><img width="2000" height="8998" width_o="2000" height_o="8998" data-src="https://freight.cargo.site/t/original/i/4e833c33e594118a88808dc0086f2eff4f852e2bc4d9a4620d73b4a2a8c31be6/naimy_details.png" data-mid="201979295" border="0" src="https://freight.cargo.site/w/1000/i/4e833c33e594118a88808dc0086f2eff4f852e2bc4d9a4620d73b4a2a8c31be6/naimy_details.png" /> https://soojungcho.com/Move-Panty-1 Wed, 17 Jan 2024 06:21:52 +0000 pepper_soojungcho https://soojungcho.com/Move-Panty-1 Move Panty 2023.01 - 2023.07 Brand Visual Directing 100% Package Design 100% <img width="1920" height="2994" width_o="1920" height_o="2994" data-src="https://freight.cargo.site/t/original/i/89bb91097cb18081c0bb46990a796e89dc9f8c3bf057d9fd1e0a4ba362bff8dd/Artboard-1.jpg" data-mid="201978561" border="0" src="https://freight.cargo.site/w/1000/i/89bb91097cb18081c0bb46990a796e89dc9f8c3bf057d9fd1e0a4ba362bff8dd/Artboard-1.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/62a1d011333ea18548c798369a50ec3475fe260632ddb4218300e38ee7bf0275/Artboard-1-copy.jpg" data-mid="201978557" border="0" src="https://freight.cargo.site/w/1000/i/62a1d011333ea18548c798369a50ec3475fe260632ddb4218300e38ee7bf0275/Artboard-1-copy.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b97ad0a3a50bfa21696ec9075a71d22056cf6d1565b87b20fb9628e492dc0a8c/Artboard-1-copy-2.jpg" data-mid="201978553" border="0" src="https://freight.cargo.site/w/1000/i/b97ad0a3a50bfa21696ec9075a71d22056cf6d1565b87b20fb9628e492dc0a8c/Artboard-1-copy-2.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ca9adf28543957840f48250aa42185b918955a2b14126197b83ce18ac3b71037/Artboard-1-copy-5.jpg" data-mid="201978554" border="0" src="https://freight.cargo.site/w/1000/i/ca9adf28543957840f48250aa42185b918955a2b14126197b83ce18ac3b71037/Artboard-1-copy-5.jpg" /><img width="1920" height="2406" width_o="1920" height_o="2406" data-src="https://freight.cargo.site/t/original/i/78d5939d9cb8a2c5c112e8d2aa41296da524e5fe97a287dd6644890119affca3/Artboard-1-copy-6.jpg" data-mid="201978555" border="0" src="https://freight.cargo.site/w/1000/i/78d5939d9cb8a2c5c112e8d2aa41296da524e5fe97a287dd6644890119affca3/Artboard-1-copy-6.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/36d1799bf00e92eb4e74acdc967dadccb9fa195c2389f9ae57384f49cf9017ca/Artboard-1-copy-3.jpg" data-mid="201978558" border="0" src="https://freight.cargo.site/w/1000/i/36d1799bf00e92eb4e74acdc967dadccb9fa195c2389f9ae57384f49cf9017ca/Artboard-1-copy-3.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/accca6379b324627bb2e9c32e6355175fe8b0fad5549d49d132cae67223f153f/Artboard-1-copy-4.jpg" data-mid="201978559" border="0" src="https://freight.cargo.site/w/1000/i/accca6379b324627bb2e9c32e6355175fe8b0fad5549d49d132cae67223f153f/Artboard-1-copy-4.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/739888377e064f6c296a098aa9fda8e2101e68276c5bd68f3712f0c8a916b6af/Artboard-1-copy-7.jpg" data-mid="201978556" border="0" src="https://freight.cargo.site/w/1000/i/739888377e064f6c296a098aa9fda8e2101e68276c5bd68f3712f0c8a916b6af/Artboard-1-copy-7.jpg" /> https://soojungcho.com/Tieut-Web-Site-Renewal Mon, 26 Jun 2023 08:31:12 +0000 pepper_soojungcho https://soojungcho.com/Tieut-Web-Site-Renewal Tieut Web Site Renewal 2022.12 - 2023.06 Project Leading 100% UI/UX Design 50% Visual Design 50% &nbsp;&nbsp;<img width="1920" height="1862" width_o="1920" height_o="1862" data-src="https://freight.cargo.site/t/original/i/ae6431fd9595bf5939daa047bc7b99b8cd70af5701f28f208489ca7bbe8d635a/1-copy-3.jpg" data-mid="185196804" border="0" src="https://freight.cargo.site/w/1000/i/ae6431fd9595bf5939daa047bc7b99b8cd70af5701f28f208489ca7bbe8d635a/1-copy-3.jpg" /><img width="1920" height="1160" width_o="1920" height_o="1160" data-src="https://freight.cargo.site/t/original/i/efe3b5d4868d44f8507a28010f9cacb9dca2f777f8e755b5f07ae6b51e28db7e/1-copy-7.jpg" data-mid="185196057" border="0" src="https://freight.cargo.site/w/1000/i/efe3b5d4868d44f8507a28010f9cacb9dca2f777f8e755b5f07ae6b51e28db7e/1-copy-7.jpg" /><img width="1920" height="4324" width_o="1920" height_o="4324" data-src="https://freight.cargo.site/t/original/i/d02db42768bb33befa7872112bbda33f0d6b6b4728c350818ca26f0825cfe561/1-copy-5.jpg" data-mid="185196059" border="0" src="https://freight.cargo.site/w/1000/i/d02db42768bb33befa7872112bbda33f0d6b6b4728c350818ca26f0825cfe561/1-copy-5.jpg" /><img width="1920" height="2162" width_o="1920" height_o="2162" data-src="https://freight.cargo.site/t/original/i/5b0dca5afcc5d863ce95807912f5cfa2cc179f2e3243962cffef7cf2d720428b/1-copy-6.jpg" data-mid="185160940" border="0" src="https://freight.cargo.site/w/1000/i/5b0dca5afcc5d863ce95807912f5cfa2cc179f2e3243962cffef7cf2d720428b/1-copy-6.jpg" /> 바로가기 ︎︎︎ tieut.com https://soojungcho.com/Tieut-Brand-Image-Renewal Mon, 26 Jun 2023 08:40:57 +0000 pepper_soojungcho https://soojungcho.com/Tieut-Brand-Image-Renewal Tieut Brand Image Renewal &nbsp;프로젝트 목적 브랜드 다움과 제품별 컨셉 강화를 통해 브랜드 이미지 플레이 강화 2022.11 - 2023.04 Project Leading 100%Planning (Photography / Movie) 50% Visual Directing 50% &nbsp; Brand Movie 브랜드 페르소나/일상/무드를 통해 브랜드 메시지 전달하고,&nbsp;제품을 사용함으로써 소비자가 얻는 ‘가치’를 간접적으로 전달하기하기 위해 브랜드 무비를 기획하게 되었습니다. ‘더 편안하고 자유로운 월경’을 원 메시지로 제작되었습니다. #일상 #루틴 #시도 #편안한 #자유로운 #활동적인 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afdc19021352792c36b91fa36b212458c3d8f20f9cd0030f85952856ec476ea1/intro-copy-3.jpg" data-mid="185192419" border="0" src="https://freight.cargo.site/w/1000/i/afdc19021352792c36b91fa36b212458c3d8f20f9cd0030f85952856ec476ea1/intro-copy-3.jpg" /> Visualizing Goals 티읕의 핵심 가치 ‘여성' ‘더 나은 일상'을 어떻게 보여줘야 할까에 대한 고민은 티읕을 통해 얻게될 가치 ‘편안함' ‘자유로움' 에서 찾을 수 있었습니다. 소비자가 느끼게될 가치를 핵심 비주얼라이징 전략으로 진행되었습니다.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11f42e8cddf1e053f89612dff7a0c6066d990d033d01bfba39320278fb26143f/intro-copy-2.jpg" data-mid="185187806" border="0" src="https://freight.cargo.site/w/1000/i/11f42e8cddf1e053f89612dff7a0c6066d990d033d01bfba39320278fb26143f/intro-copy-2.jpg" /> Strategy 01.시각적 강약조절 강화&nbsp; 대비감이 느껴지는 연출방식을 혼합하여 제품 컨셉 비주얼을 풍부하게 표현했습니다. ︎ 채움(fill) ︎︎︎ 비움(empty) ︎ 볼드함(bold)&nbsp;︎︎︎ 섬세함(detailed) ︎ 흐리게 보임(blurry) ︎︎︎ 선명함(clear) ︎ 직접적인(direct) ︎︎︎ 간접적인(indiriect) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c159586f8d57b6335d6b1d9659e105c96ada34e38f0773d1bc5efee2eb28e1f5/Artboard-1-copy-3.jpg" data-mid="185191161" border="0" src="https://freight.cargo.site/w/1000/i/c159586f8d57b6335d6b1d9659e105c96ada34e38f0773d1bc5efee2eb28e1f5/Artboard-1-copy-3.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d76eebd58af81a99d21e9ae2fac5250c1674cd55d248aefa8765ec75d504d96c/imagerenewal.jpg" data-mid="185186768" border="0" src="https://freight.cargo.site/w/1000/i/d76eebd58af81a99d21e9ae2fac5250c1674cd55d248aefa8765ec75d504d96c/imagerenewal.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4375277b15572397f3bf1edf3d39a13c26c1525cbde4d275c73a946874a2cce/Artboard-1.jpg" data-mid="185193151" border="0" src="https://freight.cargo.site/w/1000/i/b4375277b15572397f3bf1edf3d39a13c26c1525cbde4d275c73a946874a2cce/Artboard-1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/642c951f4cb8a58264dba66821030d8b00dc4d236e5fd3b693bffbc1235b78e7/Artboard-1-copy-2.jpg" data-mid="185190450" border="0" src="https://freight.cargo.site/w/1000/i/642c951f4cb8a58264dba66821030d8b00dc4d236e5fd3b693bffbc1235b78e7/Artboard-1-copy-2.jpg" />Strategy 02.다이나믹한 배치/구도&nbsp; 사선/자유로운/불규칙적인/지루하지 않은/뻔하지 않은 <img width="1920" height="1701" width_o="1920" height_o="1701" data-src="https://freight.cargo.site/t/original/i/f08263b2f4b11229fc7d0412e9dfee5c0b7b84445ece1b72d98a3d3521fb5ddc/intro-copy-5.jpg" data-mid="185192366" border="0" src="https://freight.cargo.site/w/1000/i/f08263b2f4b11229fc7d0412e9dfee5c0b7b84445ece1b72d98a3d3521fb5ddc/intro-copy-5.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/61f3c2247721093ef3b1b58fd8463f785f24fb652714d97392d95bf3509a5e88/intro-copy-6.jpg" data-mid="185192303" border="0" src="https://freight.cargo.site/w/1000/i/61f3c2247721093ef3b1b58fd8463f785f24fb652714d97392d95bf3509a5e88/intro-copy-6.jpg" /><img width="1920" height="1720" width_o="1920" height_o="1720" data-src="https://freight.cargo.site/t/original/i/d2f88091814429eced6fd051a02cfa4b9f2c17a84bf986d4d34e0ca035b9dbc1/Artboard-1-copy-6.jpg" data-mid="185193149" border="0" src="https://freight.cargo.site/w/1000/i/d2f88091814429eced6fd051a02cfa4b9f2c17a84bf986d4d34e0ca035b9dbc1/Artboard-1-copy-6.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6a89aa289618d8805a0cc77423b9e8c700dbb5229f60a98537b32af3c9a0afb5/intro-copy-4.jpg" data-mid="185191605" border="0" src="https://freight.cargo.site/w/1000/i/6a89aa289618d8805a0cc77423b9e8c700dbb5229f60a98537b32af3c9a0afb5/intro-copy-4.jpg" />